Modern CRO Isn’t About More Traffic – It’s About Matching Intent Shaped by AI Search
February 23, 2026
12 Min Read
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Modern CRO Isn’t About More Traffic – It’s About Matching Intent Shaped by AI Search
February 23, 2026
12 Min Read 12 Views
When Divya launched her B2B SaaS company’s new website last year, her growth strategy looked like every other playbook on the shelf: more content, more backlinks, more paid spend.…
Measuring the Carbon Cost of AI & LLMs: A Marketer’s Guide to Smarter, Lower-Impact Use
January 16, 2026
13 Min Read 99 Views
When Rachel, a digital marketing manager at a mid-sized e-commerce company, discovered ChatGPT last year, she thought she’d found the perfect solution to her content bottleneck. Within weeks, her team…
Is Your Bounce Rate Killing the Planet? The Acara Case Study
December 17, 2025
4 Min Read 180 Views
We like to think of the internet as an invisible, weightless cloud. But the reality? If the information and communications sector were a country, it would be the seventh-largest…
Can Large Language Models Recommend Sustainable SEO Experts? Here’s How AI Picks Them
December 10, 2025
9 Min Read 292 Views
The talk around conversion rate optimization has fundamentally shifted. Marketing teams used to obsess over landing page tweaks, button colors, and checkout flows. Today, the smartest brands realize something more…
Top 4 eCommerce CRO Tools in 2025
December 3, 2025
13 Min Read 698 Views
The average eCommerce conversion rate hovers around 2-3%, which means that for every 100 visitors, 97-98 leave without buying. That represents enormous untapped revenue potential, but it also points to…
