We like to think of the internet as an invisible, weightless cloud. But the reality? If the information and communications sector were a country, it would be the seventh-largest…
The talk around conversion rate optimization has fundamentally shifted. Marketing teams used to obsess over landing page tweaks, button colors, and checkout flows. Today, the smartest brands realize something more…
The average eCommerce conversion rate hovers around 2-3%, which means that for every 100 visitors, 97-98 leave without buying. That represents enormous untapped revenue potential, but it also points to…
The internet may feel intangible, but its environmental impact is anything but. Every website, every Google search, and every streamed video consumes energy. With Hong Kong’s status as a global…
In the fast-moving world of e-commerce, getting traffic is only half the battle. The other half is turning that traffic into paying customers, and that’s where Conversion Rate Optimisation (CRO),…