Eco Link Score (ELS) is a sustainability-focused backlink rating system that measures the quality, relevance, and environmental impact of your website’s backlink profile. It shows how clean and eco-friendly your digital ecosystem is, helping you build a greener and more trustworthy online presence. Businesses now see ESG(Environmental, Social, and Governance) not just as a duty, but as a key to success. According to Gartner’s Sustainability Opportunities, Risks and Technologies Survey, 86% of business leaders see sustainability as an investment that protects their organisation from disruption.
However, the topic of ESG can be daunting for many businesses, especially those with rigid legacy infrastructure and systems. It’s something that requires compartmentalisation and data that’s easy to understand and act upon, especially when it comes to sustainability.
That’s why Everything Green created the Eco Link Score (ELS), a simple, data-driven model for measuring sustainability. By combining Eco Link Score insights with comprehensive Green Scores, businesses gain a transparent, actionable view of their environmental impact. This improves decision-making, strengthens your ethical standing, and builds trust in how your organization manages and communicates its sustainability efforts.
What is an Eco Link Score (ELS)?
Your Eco Link Score (ELS) is a comprehensive assessment of your website’s entire backlink ecosystem. We check every backlink for SEO value, authority, and environmental impact to keep your digital footprint eco-friendly. Here’s how it works:
Your ELS is based on 18 key factors, from link quality and domain trust to the sustainability of referring sites. Combined, they create a score that guides you toward a cleaner, greener, and more responsible digital presence. But the real value goes beyond the number:
Green Score: This is more than just a metric. It represents your brand’s commitment to ethical and environmentally responsible digital practices. A higher Green Score strengthens your credibility and signals to customers, partners, and search engines that your business is aligned with sustainable values. (Yes, you’ll even earn a badge more on that in an upcoming blog.)
Toxic Backlinks: Our system identifies harmful, low-quality, or environmentally irresponsible backlinks and flags them for removal or disavowal. By eliminating these toxic links, you protect your SEO performance while keeping your digital ecosystem clean, sustainable, and aligned with best practices.
Why Eco Link Score is so important for modern business posture
In a digital world saturated with content, trust reigns supreme. ELS emerges as the catalyst, significantly boosting your website’s trustworthiness. Consider it a kind of digital currency in the eyes of search engines, particularly Google.
ELS is more than a score; it demonstrates your commitment to a sustainable digital future and actively promotes your company’s values to attract potential investors. This matters because a recent UK study found that 41% of companies rated as ESG “Leaders” by MSCI earn an average annual return of 6% (in US$).. This is in stark contrast with the negative performance (-2.5%) by ESG “Laggards”. To help you along the way in building your ELS score and overall ESG posture, Everything Green’s Quarterly Cleanup Service doesn’t just boost your ELS, it elevates your business’s stature in the ever-evolving digital landscape.
Now, let’s widen our lens to encompass the broader impact of your digital presence by exploring the kinds of quantifiables that we look at:
Carbon Test & Hardware Insights
Along with your Eco Link Score and Green Scores, Everything Green’s reportage includes a comprehensive audit showcasing not just your ELS but your entire digital ecosystem. Understand your carbon footprint, delve into hardware efficiency, and discover how subtle adjustments can lead to significant environmental benefits.
Curious how green your website really is? Check it with our Green Web Tool.