The talk around conversion rate optimization has fundamentally shifted. Marketing teams used to obsess over landing page tweaks, button colors, and checkout flows. Today, the smartest brands realize something more…
The average eCommerce conversion rate hovers around 2-3%, which means that for every 100 visitors, 97-98 leave without buying. That represents enormous untapped revenue potential, but it also points to…
In the fast-moving world of e-commerce, getting traffic is only half the battle. The other half is turning that traffic into paying customers, and that’s where Conversion Rate Optimisation (CRO),…
Eco Link Score (ELS) is a sustainability-focused backlink rating system that measures the quality, relevance, and environmental impact of your website’s backlink profile. It shows how clean and eco-friendly your…